YouthTrade™
View/Download Youth Trade Manifesto
YouthTrade™: is built on a simple yet big idea- providing markets for goods of young entrepreneurs under the age of 35. YouthTrade was born out of the question of how to align conscious companies with conscious entrepreneurs. YouthTrade is currently being piloted in Mali, Nigeria, Senegal and the US.
The YouthTrade Model
Three interlinked stakeholders:
The Supplier: A young entrepreneur (under 35) who joins as a member of YouthTrade and receives certification of their products – the YouthTrade Entrepreneur.
The Retailer: A retailer such as Whole Foods Market – who commits to placing YouthTrade certified products on their shelves- the YouthTrade Retailer.
The Consumer: a buyer who commits to buying YouthTrade products as a small percentage of their regular purchases – the YouthTrade Consumer.
Fully looped strategy: Is to ensure that Entrepreneurs’ products (for example Runa tea) finds a Retailer (Whole Foods Market) for selling their product, and the Retailer (Whole Foods Market) enables a consumer (any one of us) to buy that product.
In addition to building the demand side, the team will launch an extensive media campaign to promote YouthTrade entrepreneurs and YouthTrade retailers – we hope to set up YouthTrade chapters in universities and other outlets to create buzz and a new way to do business. We are at a defining moment in time and the creation of this new structure brings great energy and enthusiasm.
The YouthTrade Model
Three interlinked stakeholders:
The Supplier: A young entrepreneur (under 35) who joins as a member of YouthTrade and receives certification of their products – the YouthTrade Entrepreneur.
The Retailer: A retailer such as Whole Foods Market – who commits to placing YouthTrade certified products on their shelves- the YouthTrade Retailer.
The Consumer: a buyer who commits to buying YouthTrade products as a small percentage of their regular purchases – the YouthTrade Consumer.
Fully looped strategy: Is to ensure that Entrepreneurs’ products (for example Runa tea) finds a Retailer (Whole Foods Market) for selling their product, and the Retailer (Whole Foods Market) enables a consumer (any one of us) to buy that product.
In addition to building the demand side, the team will launch an extensive media campaign to promote YouthTrade entrepreneurs and YouthTrade retailers – we hope to set up YouthTrade chapters in universities and other outlets to create buzz and a new way to do business. We are at a defining moment in time and the creation of this new structure brings great energy and enthusiasm.
