Three major principles underlie our mission.

First, the YES Campaign believes that every person is capable of leading and seeks to provide opportunities for youth to realize their leadership abilities.

Second, the Campaign believes in the power of knowledge-sharing and is aware that many effective practices exist. The challenge is to identify these practices and to create opportunities for dissemination, replication, adaptation, and learning.

Third, the YES Campaign strives to act as a catalyst that inspires fresh and innovative approaches to human development by connecting critical stakeholders in the private and public sectors. The Campaign focuses on youth, the creative change agents of today, to drive this effort.