November 13 – 15, 2011
The Youth Entrepreneurship Summit: Jump Start America 2011, hosted by the Kauffman Foundation was an unforgettable three days. The very first YES USA Summit brought together key stakeholders within the YouthTrade ecosystem including young entrepreneurs, Conscious Capitalism CEOs, foundation and co-working space leaders, investors, non-profit organizations and members of YES and the Conscious Capitalism Institute.
November 13th: Opening Ceremony
John Courtin, Vice President, Kauffman Foundation opened the Summit with a warm welcome and kick-off to Global Entrepreneurship Week. Following John, Summit Co-Chair Roy Spence took the stage and wowed everyone with his unique outlook and the inspiration that he is “Entrepreneurship is jumping off a building and building wings on the way down. If you can dream it, you can do it!” He shared with us the importance of building a venture with purpose, and how YouthTrade will help re-awaken the American dream, “up until the industrial revolution, everyone was an entrepreneur… we need a rebirth of that.”
Following Roy, we heard words of wisdom from two of Inc Magazine’s 30 Under 30, David Hauser of Grasshopper and Kyle Smitley of Barley and Birch. The night concluded with 2 minute pitches from 25 featured young entrepreneurs, who proudly took the stage to share their purpose-driven ventures.
November 14th: Conscious Entrepreneurship
Day Two was dedicated to exploring the power of Conscious Capitalism and many members of the Conscious Capitalism Institute took the stage. We opened with the journey of YES, where I was joined on stage with YES leaders: Samuel Gonzalez of YES Mexico (Congratulations on your YES Change-maker Award), Jason Caya, YES Flint and Kalilou Dama, YES Mali (who also brought Hon. Minster of Youth from Mali). We shared the catalytic power of YES to capture the imagination of youth and move from vision to action – 55 YES Networks, 5 Global YES Summit, 400 projects, 150 original publications, 1 million youth touched by our programs and more.
Following the YES Panel Andre Porter, Executive Director of the Office of Small Business and Entrepreneurship announced that Gregory Bialecki, Secretary Economic Development Massachusetts had provided a challenge grant to set up the YouthTrade Innovation Studio. The YES Session culminated with an inspiring keynote from Andrea Taylor, Director of U.S. Community Affairs, Microsoft Corporation. Andrea spoke of how Microsoft is empowering young people to be entrepreneurial, and reminded us that” The best way to predict the future is to create it.”
Conscious Capitalism CEOs took the stage for the Journey of the Masters panel chaired by Roy Spence, Chairman GSD&M Idea City, Lawrence Koh, CEO International Diversified Products, Jeffrey Hollender, former CEO Seventh Generation, David Murphy, CEO Better World Books, and Betsy Sanders, Former General Manager, Nordstrom. The CEOs dazzled us with their wisdom. Lawrence Koh shared his “DO BE HAVE” mantra, and reminded everyone that “Whether you think you can or can’t, you’re right. If you have limiting beliefs, change your beliefs.” David Murphy of Better World Books told the story of social entrepreneurship, reminding us that “social entrepreneurship is not easy, mushy, kumbaya or ultimately about mission only”- that it comes down to great products. Betsy Sanders spoke about her amazing story of moving from a sales rep at Nordstrom to General Manager. She shared her secret of success “Put yourself at the bottom of the organizational chart and empower everyone to be an entrepreneur. “
Following the CEO panel John Mackey, CEO Whole Foods Market took the stage with his bold wisdom about how capitalism is changing the world. “If we continue to embrace economic freedom, we will witness the end of poverty in this century.”He reminded the entrepreneurs in the room that “fear ruins empowerment in organizations, and encouraged everyone to know their purpose, be authentic, and respect employees.” Following John’s keynote we gathered on stage for a group photo!
The afternoon of Day 2 was unforgettable as participants joined Conscious Capital CEOs in YES Cafes to get to know them in an intimate setting over a brown bag lunch. Entrepreneurs had the opportunity to pose questions, and share their hopes and aspirations.
November 15th: The YouthTrade Do-Tank
On Day 3 the Summit was transformed into the YouthTrade Do-Tank. Shubhro Sen, Executive Director, CCI and I had the privilege of sharing the potential of YouthTrade to transform the lives of young entrepreneurs by helping access and build markets for their businesses. We shared the power of YouthTrade which is built on a simple yet big idea—providing markets for goods and services of young American entrepreneurs under the age of 35. YouthTrade was born out of a simple question of how to align conscious companies with conscious entrepreneurs.
Together we spent 3 hours aligning on the concept of YouthTrade, building the model and our commitment to it, and by sharing ways in which together we would build the movement, members of the YouthTrade Do-Tank signed a pledge to support YouthTrade.
The final day of the Summit concluded with a fabulous series of breakout sessions, where entrepreneurs shared their wisdoms with each other on how they are changing the world. We closed out the Summit with inspiring words from our host Cameron Cushman, Senior Analyst at the Kauffman Foundation.
Together we shared three magical days paving the way for YouthTrade. Thank you for your engaged participation and joining the team that will reshape and invigorate the American Dream through YouthTrade.
A special thanks to our sponsor Gold Sponsor Microsoft and our Bronze Sponsor Acteva. We love our 100% recycled fabric Summit t-shirts donated by SustainU, and enjoyed sampling the products of our young entrepreneurs Runa and Sustyparty.
Finally, none of this would have been possible without the above and beyond support of the Kauffman Foundation team in particular Cameron Cushman, Joy Torchia, Leslie Kenagy and Norma Getz.
Featured Below:
Conscious Capitalism CEOs: Roy Spence, Chairman GSD&M Idea City, Lawrence Koh, CEO International Diversified Products, Jeffrey Hollender, former CEO Seventh Generation, David Murphy, CEO Better World Books, and Betsy Sanders, Former General Manager, Nordstrom.





